|
|
Programme > Detailed Conference ProgrammeWednesday, July 1, 2015Registration IGR-IAE Lobby Area, 13:30 – 18:00
Rennes Retail Tour Visits of innovative retail concepts and discussions with retail managers Crédit Agricole & Bouvier: the association of a bank and a tea house to change customer relationship St James: how a traditional store aims at transforming into a connected store: A Vos Mousses: customers: ready for service co-production? Meeting point: IGR-IAE Lobby Area, 13:45 [Capacity: 15 participants]
Walking Tour of Rennes: “Territorial Marketing and Arts” Meeting point: IGR-IAE Lobby Area, group 1: 16h00; group 2: 17h30
Welcoming Reception at the Rennes Town Hall Welcoming Speech by Mme Pellerin Vice-Chairman of Rennes Métropole with responsibility for higher education and research Rennes town hall,19:00; Meeting point: IGR-IAE Lobby Area, 18:45
Thursday, July 2, 2015Registration IGR-IAE Lobby Area, 8h30 – 8h45 Opening of conference & key note speech, 9h – 10h Room: Amphi 2 “Value of consumption experience in omnichannel retailing” Pr. B. Babin, Max P. Watson, Jr. Endowed Professor, Louisiana Tech University
Parallel sessions 1, 10:30 – 12:00 Strategic retailing 1: Retail environment The Contemporary Dynamics of GB Urban Retailing: Evaluating the EvidenceJonathan Reynolds, Said Business School, University of Oxford Prices, competition, and retail trade areasSylvain Willart, IAE de Lille, Université Lille 1 Socio-spatial aspects of the recent growth of hard discounters in the UKPaul Whysall, Nottingham Trent University E-commerce & m-commerce 1 The role of the brand in driving online channel use for multichannel retailersMarta Frasquet, Alejandro Mollá, Maria-Eugenia Ruiz-Molina, University of Valencia E-Tailing in a Connected Devices World: A Review and Research AgendaGerhard Wagner, Hanna Schramm-Klein, Sascha Steinmann, University of Siegen The role of mobile devices within the customers’ shopping journey in the omnichannel environment of UK fashion high-street retailersYanina Deevaa, Eva Helbergera, Marta Blázquez Canob, Anthony Kentc aLondon College of Fashion, bSchool of Textiles, University of Manchester, cSchool of Art and Design, Nottingham Trent University Consumer behavior 1: CB, image & brand The effects of brand, involvement and expertise on visual attention and purchase intentionPatricia Huddleston, Bridget K. Behe, Mikyeung Bae, Michigan State University The Role of Prototypes and Novelty in the Aesthetic Perception of Higher and Lower Designed Store EnvironmentsJohn Murraya, Jonathan Elmsb, Christoph Tellerc , aSchool of Retail and Services Management, College of Business, Dublin, bMassey University, Auckland, New Zealand, cUniversity of Surrey The brand equity of a retailer: definition, conceptualization and measurementJulien Troiville, Gérard Cliquet, University of Rennes 1
Parallel sessions 2, 13:30 – 15:00
Corporate Social Responsibility Retail Activities vs. Consumer Perceptions and Buying Decisions Regarding Social ResponsibilityUlf Elg, Jens Hultman, School of Economics and Management, Lund University Key factors influencing the sustainability impacts of purchase and post-purchase consumer decision-makingHelen Goworeka, Alex Hillerb, Tom Fisherc, Tim Cooperd, Sophie Woodwarde aUniversity of Leicester, bNottingham Business School, Nottingham Trent University ,cSchool of Art and Design, Nottingham Trent University, dSchool of Architecture, Design and the Built Environment, Nottingham Trent University, eUniversity of Manchester
E-commerce & m-commerce 2 Conceptualizing Smart Shopping with a Smartphone: Implications of the Use of Mobile Devices for Shopping Productivity and ValueEkaterina Voropanova, Gérard Cliquet, Karine Picot-Coupey, IGR-IAE de Rennes, University of Rennes 1 The Impact of Additional Product Information from Mobile Applications on Purchase Decisions at the Point-of-Sale – Results of an Experimental StudySascha Steinmann, Gunnar Mau, Hanna Schramm-Klein, Gerhard Wagner, University of Siegen Growth of on-line retailing - implications for retail business models. The case of IKEAUlf Johanssona, Steve Burtb, John Dawsonc aLund University, bUniversity of Stirling, cEdinburgh University
Consumer behavior 2: CB, value & Satisfaction Service Recovery Efforts and Customer Satisfaction: Moderating Effect of ICT and JusticeBeatriz Moliner-Velasquez, María Eugenia Ruiz-Molina, Theresa Fayos-Gardo, University of Valencia Analysing Customer Heterogeneity on the Value-Satisfaction-WOM Relationship in RetailingMaria Fuentes-Blascoa, Beatriz Moliner-Velazquezb, Irene Gil-Saurab aUniversity Pablo de Olavide, Sevilla, bUniversity of Valencia Effects of value dimensions on cognitive and affective satisfaction and loyaltyMaría-Eugenia Ruiz-Molina, Martina G. Gallarza-Granizo, Irene Gil-Saura, University of Valencia International retailing What Determines the Speed of Online Retailers’ Internationalization?Matthias Schu, Dirk Morschett, University of Fribourg The role of brand identity and entrepreneurship in the internationalisation of a German small specialist retailerHelen Christmann, Steve Wood, Andrew Alexander, University of Surrey
Understanding how store image affects consumer choice of local origin store brandsMbaye Fall Dialloa, Joseph Kaswengib, Juan Carlos Gázquez Abadc aUniversity of Lille 2 (IMMD) & LSMRC Lab, Université de Lille-Skema Business School, bUniversity of Orléans, cUniversity of Almería
Plenary Session: “Retailing and Sustainable Development”, 15:30 – 17:00 Room: Amphi 2 Panelists: Dr. J. Bouillé – University of Rennes 2; O. Dauvers - journalist in retailing; Agathe Grossmith Sustainable Development Manager – Carrefour Group; Prof. Dr. H. Schramm-Klein – University of Siegen
Discutant: Dr. L. Lavorata, University Paris-Est Créteil Val de Marne (UPEC), DIACODD project
Visit of the Brittany Regional Contemporary Art Fund (FRAC) cocktail buffet - 18:15 Meeting point: IGR-IAE Lobby Area, 17:15
Friday, July 3, 2015
Registration IGR-IAE Lobby Area, 8h30 – 8h45
Parallel sessions 3, 8:45 – 10:15
Strategic retailing 2: Retail environment Performance Spill-Over Effects between Retail Agglomerations and their Stores – the Case of the High StreetChristoph Teller, Andrew Alexander, Arne Floh, University of Surrey The Town Centre Consumer: Exploring the Holistic Town Centre JourneyCathy Harta, Iftakar Hajia, Mohammed Rafiqb, Angus Lainga aLoughborough University, bUniversity of Roehampton Research into retail patronage and its key antecedents – retrospective and future viewsChristoph Teller, Arne Floh, University of Surrey
E-commerce & m-commerce 3 Digitalization of retailing: A review and frameworkJohan Hagberga, Malin Sundströmb, Niklas Egels-Zandéna aUniversity of Gothenburg, bUniversity of Borås Re-inventing market orientation on the Internet: The study of digital marketing practices by a Swedish e-tailer.Veronika Tarnovskaya, Lund University Securely Online? E-tail Trust and Payment ProtocolsAndrew J Murphy, Martin L. Mahler, Massey University, Auckland Channel management Organisational Commitment in Inter-Organisational Relationships: Implications for Brand Building in RetailingEdmund O’Callaghan, Dublin Institute of Technology Opportunism in power-imbalanced retailer-supplier relationships: The case of the food supply chainGeorge Maglarasa, Michael Bourlakisb, Leigh Sparksa aUniversity of Stirling, bCranfield School of Management Can Multimarket Competition Theory explain why Manufacturers are reluctant to adopt e-commerce? The Case of the French Manufacturers of Household AppliancesMadeleine Bessona, Bernard Bourdonb aTelecom School of Management, France, bParis-Est/I.R.G, France
EAERCD General Assembly Room: Amphi 2; 10:45-11:30
Parallel sessions 4, 11:30 – 13:00
Strategic retailing 3: Methodology The online shopping experience (OSE): Towards the development of a four-order hierarchical modelAurélia Michaud-Trévinala, Karine Picot-Coupeyb, Thomas Stengerc a University of La Rochelle, b University of Rennes 1, c University of Poitiers Understanding Business Customer Value in a Retail Environment – A Scale Development StudyBenjamin Ney, Darlene Whitaker, Joachim Zentes, Saarland University Customer Segmentation in Retailing based on Retail Brand Patronage PatternsHanna Schramm-Kleina, Natalie Davidb, Olaf Rankb, Gerhard Wagnera aUniversity of Siegen, bUniversity of Freiburg Franchising Resale Prices in Franchising: Insights from Franchisee PerceptionsRozenn Perrigota, Guy Basseta, Brinja Meisebergb, aUniversity of Rennes 1, bWestfälische Wilhelms-University of Munster International Area Development Franchising Relationships in Emerging MarketsVita Kadile, Matthew Robson, Kathryn Watson, L. Jeremy Clegg, Leeds University Business School The Growth of Social Franchising in Pakistan: Insights from Franchisees in the Education SectorMuhammad Akib Warraich, Rozenn Perrigot, University of Rennes 1
Consumer behavior 3: CB & experience The in-store shopping experiences of an outdoor adventure retailer’s customers and the relationship thereof with value and repatronage intentionsNic S. Terblanche, University of Stellenbosch Generation X - the Unexplored Potential in the Wellness MarketAnna-Maija Kohijoki, Heli Marjanen, Kaisa Saastamoinen, University of Turku Do Fashion Involvement, Shopping Motivations, Cognitive and Affective Destination Involvement, and Demographics Affect Tourists’ Trip Length? An Empirical Study in the City of Valencia (Spain)Pauline Sullivana, Martina Gallarzab, Teresa Fayosb, Haydeé Calderónb aTexas State University-San Marcos, bUniversidad de Valencia
Parallel sessions 5, 14:30 – 16:00
Strategic retailing 4: multi- & omni-channel retailing Exploring SME multichannel retailing: preliminary findings from a UK exploratory studySheilagh Resnick, Julie Lewis, Nottingham Trent University The Relevance of Interdependent Effects between Offline and Online Brand Beliefs and Retail Brand Equity for Multichannel Retail SystemsBernhard Swoboda, Julia Weindel, Trier University How technological innovations create value in an omnichannel retailing ecosystem?Mbaye Fall Diallo, Isabelle Collin-Lachaud, University of Lille 2 (IMMD) & LSMRC Lab, Université de Lille-Skema Business School
Retail management 1 Innovations and evolution of employment in the French food retailing. Retrospective and perspectivesEnrico Collaa, Catherine De Gerya, Maria Ruiz Molinab aNovancia Business School Paris, bUniversidad de Valencia Contextualising ‘entertainment value’: A qualitative inquiry into shopping centre managers’ perspectivesJason Kokho Sit, Dawn Birch, Bournemouth University Off the Shelf and Out of the Box – using eye tracking technology to identify and understand consumer attentionStella Minahanª, Bridget Beheb, Pat Huddelestonb ªDeakin University, bMichigan State University
Consumer behavior 4 Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An Ikea case studyKarine Picot-Coupey, Caroline Tahar, IGR-IAE de Rennes, University of Rennes 1 Why Do People Shop in Physical Stores? – An Empirical StudyTatjana Freer, Daniel Keßler, Dominik Meiser, Saarland University The influence of social capital through social media: A study of the creation of value in shopping behaviourSeungsin Leea, Frances Gunnb, JungKun Parkc aKonkuk University, Seoul, bRyerson University, Toronto, cUniversity of Houston Education in retailing Come with at least one case study from a company within the retail sector, free of copyrights, and share it with other participants! It is a way to enrich our retailing lectures. Discuss about teaching, learning and education in retailing.
Parallel sessions 6, 16:30 – 18:00
Strategic Retailing 5 A discussion on the appropriateness of the employment of the Complex Adaptive Systems theory for the research of Town-Centre ManagementCostas Theodoridis, senior lecturer, Manchester Metropolitan University New Paradigms: Changing Business Environments and the Impact on Marketing StrategyVictoria Lonnesa, Razvan Florin Buse b, Joachim Zentesa aSaarland University, bUniversity of Craiova The Statistical Relationship Between the Number of Transactions and the Stability of Sales Amount in a Japanese Hotel ChainAyuko KOMURA, Kenichi SUZUKI, Meiji University, Tokyo Retail management 2: Retail pricing Price Information Search in Online and Offline ChannelsStephan Zielkea, Thomas Dobbelsteinb aUniversity of Wuppertal, bBaden-Würtemberg Cooperative State University Price Search, Calculative Trust and Store Loyalty in the Grocery MarketAlan Collinsa, Ella Kavanagha, Richard Georgeb aUniversity College Cork, bSt. Joseph’s University, Philadelphia New developments in price and loyalty promotion: managerial implications and new avenues for researchCristina Ziliani, Marco Ieva, University of Parma Consumer behavior 5: CB & loyalty Store equity and loyalty in the context of retailing: What is the causal relationship?Irene Gil Saura, Maja Šerić, María Eugenia Ruiz Molina, Gloria Berenguer Contrí, University of Valencia How Store Attributes Impact Shoppers’ Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?Monica Grossoa, Sandro Castaldob aE.M. Lyon Business School, bSDA Bocconi School of Management, Milan Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdependencies, and Practical ImplicationsMatthias Schulten, Fabian Schaefer, Hochschule Furtwangen University
|